SMS & text-based competitions

Make every entry count.

We build and deliver the technology behind SMS competitions, text-to-win campaigns and on-pack sales promotions.

For more than 15 years, we've helped turn promotional concepts into working campaigns, bringing together entry mechanics, technical implementation and the practical delivery needed to make them happen.

Whether you're developing a new campaign or looking for an experienced partner to deliver an existing brief, we work around the requirements of the promotion.

Promotions built around the idea.

Discuss your SMS promotion

More than a short code.

A text-based promotion might look simple to the consumer. Behind that simplicity sits a promotional mechanic that needs to be thought through, implemented and delivered properly.

The entry journey needs to make sense. The technology needs to support the mechanic. The campaign needs to be managed in line with its requirements.

We understand the moving parts, and how they fit together.

Rather than treating every brief as the same campaign with a different prize, we work with you to understand what you're trying to achieve and how best to deliver it.

The right mechanic for the campaign.

  • On-pack sales promotions

    Connect a physical product with a promotional experience, giving consumers a straightforward way to participate.

  • Text-to-win competitions

    Create a direct route into a competition through SMS entry, with the mechanic shaped around the campaign brief.

  • Instant-win promotions

    Build the possibility of an immediate result into the promotional journey, where instant-win mechanics are right for the campaign.

  • Bespoke promotional mechanics

    When the idea calls for something beyond a standard entry process, we work through the requirements and develop an appropriate technical approach.

Every promotion has its own objectives, constraints and audience. The mechanic should reflect that.

From the initial brief to the final report.

We can support the stages needed to turn an idea into a live promotion.

  1. 01

    Plan

    Understand the brief, the promotional objectives and the entry mechanic.

  2. 02

    Implement

    Put the required technology and promotional processes in place.

  3. 03

    Deploy

    Prepare the promotion for launch and coordinate the technical delivery.

  4. 04

    Manage

    Support the live campaign in line with the agreed requirements.

  5. 05

    Report

    Bring together reporting and analysis to help you understand campaign activity and results.

The scope of each project depends on the brief. We can discuss where you need us involved and how best to support your team.

An experienced partner for your promotional brief.

We work with creative agencies, media owners, brands and marketing teams who need an SMS promotional partner that understands both the creative idea and the technology behind it.

We can work alongside your existing team, take on a developed specification or get involved while the concept is still taking shape.

You don't need to have every detail worked out before you speak to us.

Let's talk

What are you planning?

Whether it's an on-pack sales promotion, a text-to-win competition or a more involved SMS campaign, we'd like to hear about it.

Tell us about the brief and what you need to achieve. We'll take it from there.

Talk to us about SMS competitions

BBA Digital. Promotions built around the idea.